Who would have thought that one day our pencils will grow into a tulsi or tomato plant? Well, it’s possible! Jalebi, an eco-friendly brand initiated by Renuka Shah, has made those wonders possible. Her brand's products like pencils, pens and paper can be planted to yield a variety of flowers and vegetables once they are used up.
Idea And Concept Behind Jalebi
The brainchild of Renuka Shah, Jalebi was born in 2014, is an eco-friendly brand whose paper pencils can be planted to give in a variety of vegetables, herbs and flowers. Renuka is an interior stylist, and creating spaces has always been her forte. Being an entrepreneur and mom, she thought that the city’s green spaces have replaced by tall luxury skyscrapers, and the city no more looks so beautiful. “The movie ‘The Lorax’ has inspired me for the obvious reasons, which I feel the city today is headed towards. I feel maybe not much, but together we can make a difference”, added Renuka.
Image Source: Discover Food Tech
The first product plantable paper notebooks were launched in 2014 and then by the end of the year, they introduced the plantable paper pencils. Jalebi was the first one to start plantable pens in India, and since then there was no looking back. Most of their products are either made of natural resources or from recyclable resources and eco-friendly.
How Do The Products Work For The Environment?
Jalebi offers an assortment of paper products, including books, bags, calendars, flags, cards, chit pads, wedding cards and more. Also, Renuka takes custom orders, crafting wedding cards and personalised items, as well as kits for brands like Mahindra and Rustomjee. Each of the products works differently for the environment, and she explained to us briefly about them.
Plantable Pencils – Wood free and made of recycled paper. It has activated a seed bomb attached at them a bottom edge of the pencil. Once the seed bomb is put into a pot, it will grow into a plant.
Plantable Paper Pens – Same concept as pencils, wood-free made of recycled paper. It has activated a seed bomb attached at the bottom edge of the pencil. Once the seed bomb is put into a pot, it will grow into a plant.
Plantable Paper – Wood free paper made from textile waste (hosiery material waste). The paper is wood free and is bio-degradable. These are hand-made papers. The paper has live seeds embedded in it, which give them the property of being plantable, it grows into plants after its use.
Seed Bombs – Made of clay or textile waste, these have live seeds embedded in it, which give them the property of being plantable, it grows into plants were ever used.
Plant yourself kit – Wood free made of coir and coco Pete, fully bio-degradable, 100% natural.
Waterproof Paper – Wood free made of stone paper (except the cover page). Stone paper is manufactured out of from mining waste and waste plastic bottles. The manufacturing of the paper does not pollute the air, and it requires very little water, so there is no water pollution. The paper is recyclable.
Revenue And Importance of These Products
Being a small and independent brand, the outreach remains the major concern for Renuka as she wants to cater it to everyone and take it pan-India. Despite the interest of plantable products is quite a niche, entrepreneur and mom hopes to make the products available at reasonable costs.
She added, “In the first two years people were reluctant and had to be made aware of the concept of eco-friendly and plantable and their advantages. However, now people are more receptive and are aware of the products. Just the quarter before the lockdown we had sold around 4.5 to 5 lakh pencils and pens and around half a lakh plantable notebooks. Another product which is gaining traction is Plant yourself kit”.
Comparing the current situation of lockdown and releasing the value of environment, nature and how through these products, people can still be surrounded with nature around them. Renuka added, “There has been news post lockdown of pollution level going down, dolphins visiting the shore, visibility of mountain ranges from hundreds of km away, animals roaming freely, etc., this will surely make people more conscious of how much they are harming the nature by cutting trees and using plastic. So once we are back to normal post the pandemic, it is essential and the duty of each and every one of us to use environment-friendly products”.
With such an innovative and amazing initiative by Renuka Shah, we are sure people will become more aware of saving our environment for a longer period of time. Kudos to her for starting and thinking about our mother, Earth!
(Featured Image Source: eco-friendly jalebi)